As an busy, multi-six-figure entrepreneur with several businesses (plus a mom of two littles), it is so critical that I find ways to save time and brain power in every area possible. I have utilized Flodesk, my email marketing platform, to do just that for almost a decade now. I can say with full confidence that Flodesk is the best marketing software for creative entrepreneurs and I will always be their biggest cheerleader! Not only is it extremely user-friendly, even for a non-design minded person like myself, it’s also so afforadble — although it would be worth every single penny even if it wasn’t.

Now, I want to share a quick peek behind the curtain of how I actually implement this software in my businesses in case it could help in yours!

1. Forms & Segments

Utilizing forms in Flodesk are a super simple way that I’m able to share about my email list with potential clients. My forms then align with my segments to stay organized and make sure I’m only sending people information that they *actually* want. My main forms that help me segment my audience include:

• General – anyone interested in staying up to date and getting first dibs on upcoming opportunities
• Brand Mini Session Interest – specific for small business owners interested in alerts for these
• Family Mini Session Interest – specific for families interested in alerts for these
• Location Specific – I have segments for the city I used to live in and the city where my in-laws live so whenever I travel to those areas I can alert my past clients and family friends with any photo session availability!
• Free Training Opt-In Form – this is first step in a funnel that leads to my signature course, “Booked Out Minis” [COMING SOON for photographers – you can jump on the waitlist for it here]
• Giveaways
• Waitlists for anything I have coming up!

2. Beautiful Email Templates

I won’t lie, I am not design-minded at all. The email templates that Flodesk provides not only save me so much time, but also help me keep my brand consistent and professional!

3. Workflows

This is where the real power of Flodesk starts to shine. Don’t let workflows intimidate you – it should excite you once you know just how easy it is to implement them in this email marketing platform! At bare minimum, a short welcome sequence that introduces new subscribers to your business and starts to grow a little know/like/trust factor can be so powerful to growing your business authentically!

After that, you can start to get more detailed with funnels that lead people through a dedicated series of emails ending with a call to action of booking you or purchasing one of your offers. Flodesk truly has all the features you could want, without being complicated or overwhelming!

If you’ve been on the fence about starting an email list or you’ve been using another platform, I highly encourage you to try out Flodesk. I have no doubt you’ll see what all the hype is about right away!

I am a proud Flodesk partner and by utilizing the links in this blog post, you will get 50% off your first year subscription (and I do too!). Thanks for your support of my small business while I support yours too!

Questions? Shoot me an email at hello@kirawhitney.com and I’d be thrilled to help.

Happy marketing 😉