As a busy, multi-six-figure entrepreneur with several businesses (plus a mom of two littles), it is so critical that I find ways to save time and brain power in every area possible. One of the tools that has truly revolutionized the way I communicate with my audience is Flodesk, my email marketing platform of choice for nearly a decade.

I can say with full confidence that Flodesk is the best email marketing software for creative entrepreneurs. I will always be their biggest cheerleader! Not only is it extremely user-friendly (even for a non-design-minded person like myself), it’s also incredibly affordable — although honestly, it would be worth every single penny even if it wasn’t.

Now, I want to share a quick peek behind the curtain of how I actually implement this software across my businesses, in case it can help you do the same — whether you’re just getting started or looking to simplify and streamline your systems.

1. Forms & Segments: Organized + Aligned

One of the most powerful (yet simple) tools in Flodesk is the ability to create custom forms and segments. These allow me to organize my audience and send the right message to the right people at the right time.

Here’s how I use them in real life:

• General Interest – For anyone who wants to stay in the loop, get early access to offerings, and be part of the Kira Whitney Photography community.
• Brand Mini Session Interest – Targeted specifically to small business owners interested in brand shoots. These folks get first dibs when dates are released!
• Family Mini Session Interest – For the families who want to be in the know when limited seasonal dates open up.
• Location-Based Segments – I have specific tags for the city I used to live in and for where my in-laws live. That way, when I travel, I can easily notify clients and family friends in those areas of session availability.
• Free Training Opt-In – This connects to a lead magnet funnel for my upcoming signature course, Booked Out Minis [coming soon for photographers — get on the waitlist here].
• Giveaways & Waitlists – Custom forms for special events or launches, which let me build anticipation while segmenting my most engaged audience members.

By using forms and segments thoughtfully, I make sure no one receives content they didn’t sign up for — and everyone gets what’s most relevant to them.

2. Beautiful, On-Brand Email Templates

I won’t lie — I’m not the most design-savvy person. But Flodesk makes it feel like I am.

Their modern, beautifully designed email templates make it easy for me to stay on-brand, even with very little effort. Whether I’m sending a quick announcement or building a nurturing sequence, I can count on my emails to look polished and professional without spending hours fiddling with formatting.

I’ve created a few go-to templates inside Flodesk that I reuse for:

• Monthly newsletters
• Promotional emails
• Client education emails
• Behind-the-scenes brand storytelling

The consistency builds trust — and the visuals elevate the experience for my subscribers. This is key for any creative or personal brand.

3. Workflows: Set It and (Actually) Forget It

This is where the real power of Flodesk begins to shine.

Let’s talk automated workflows — because I know the word “automation” can sound intimidating. But hear me out: workflows are not just for giant corporations or tech wizards. They’re for busy entrepreneurs like us who want to scale our businesses without burning out.

Flodesk’s drag-and-drop workflow builder is simple and intuitive. Here’s how I use mine:

Welcome Sequences – When someone signs up for my email list, they’re automatically sent a warm, engaging introduction to who I am, what I offer, and how I can serve them. It’s like a virtual handshake that builds connection from the very first email.

Lead Magnet Delivery + Nurture Funnel – After someone downloads my free training or joins a waitlist, they enter a funnel that continues the conversation, delivers value, and leads them toward the next step (like booking a session or joining a course).

Mini Session Interest Series – I’ve created seasonal workflows for brand or family mini session interest tags, so those on the list get sneak peeks, early bird access, and helpful tips before booking even opens.

The magic of workflows is that they save me hours each week while keeping my brand top of mind. It’s marketing that works while I sleep — which, let’s be honest, is a non-negotiable when you’re running multiple businesses and wrangling tiny humans.

Why I Chose Flodesk (and Why I’ve Stayed)

There are a lot of email marketing platforms out there. I’ve tried several. But Flodesk is the only one that has consistently made my life easier instead of more complicated.

Here’s what I love most:

• Simple pricing – No confusing tiered plans. You get access to everything for one flat fee.
• Stunning design tools – Even non-designers (like me!) can create jaw-dropping emails.
• Tagging + segmentation made easy – You don’t need a tech degree to create a clean, organized list.
• Incredible customer support – Their team genuinely cares about their users, and it shows.
• It grows with you – Whether you’re just starting or scaling to six figures and beyond, Flodesk can support your growth journey.

Final Thoughts: Try It For Yourself

If you’ve been on the fence about starting an email list — or you’ve been frustrated with a clunky platform — I can’t recommend Flodesk enough. It’s been one of the most impactful tools in my business and allows me to show up consistently without adding another thing to my plate.

And the best part? You can try it out at 50% off your first year when you use this link.

Got questions about email marketing or how I use Flodesk in real life? I’m always happy to chat. Shoot me an email at hello@kirawhitney.com and let’s connect!

I am a proud Flodesk partner and by utilizing the links in this blog post, you will get 50% off your first year subscription (and I do too!). Thanks for your support of my small business while I support yours too!

Here’s to less stress and more strategy — happy marketing 😉