Disclosure: I’m a Flodesk Partner, which means I may earn a commission if you use my link. I only recommend tools I genuinely use and love (click here to get 25% off your first year of Flodesk).

As a Colorado Springs family + brand photographer and educator, I’m constantly paying attention to what’s happening in the marketing world — especially when it comes to email. Social media shifts daily. Algorithms disappear overnight. But email? Email is stable, powerful, and still the highest-ROI marketing channel available.

The problem? Most email platforms make things way harder than they need to be.

Too many of us have opened an email marketing tool and immediately felt overwhelmed by endless menus, confusing automations, or templates that look like they were designed in 2009.

That’s why, years ago, I switched to Flodesk — a platform intentionally built for creators, small business owners, and people who want beautiful, strategic emails without the technical headache.

And now, in 2025, Flodesk has evolved more than I expected. With expanded integrations, new pricing options, and a growing suite of features, it’s become not just my favorite email tool… but one of the most important parts of how I run my business.

This post will break down:

• How Flodesk has evolved
• My favorite features that save me hours every week
• The new integrations
• Why I still wholeheartedly recommend Flodesk — especially for creatives
• How to get 25% off your first year

Flodesk Has Evolved — And It’s Built for Where Modern Creators Are Headed

The platform just announced a new pricing structure and with it they celebrate an evolution into a more robust, growth-focused tool for entrepreneurs.

When I switched to Flodesk years ago, I fell in love with how easy it was to design emails that actually looked like me. Unlike other platforms, Flodesk didn’t make me fight with clunky editors. The templates were thoughtful, modern, and intuitive.

But in 2025, they’ve expanded far beyond “pretty emails.”

Flodesk is now a fully built-out marketing tool designed to scale with you as your list — and your revenue — grows. Their growing suite of features and latest integrations (including ManyChat, Canva, Thrivecart and more) covers everything I could think of needing and more to market my business!

For small business owners, this means:
Your email platform can finally talk to your other tools.
Your automations can finally support real workflows.
Your list growth doesn’t require upgrading into hundreds of dollars a month.

And for me? It means I spend less time fiddling with tech… and more time serving clients and creating content.

Why I Personally Use Flodesk (and Recommend It to Every Creative I Know)

From what I’ve tried personally and what I’ve heard feedback on from other creators, every other email service provider we’ve tried has its issues.
Most are too complicated.
Some cap features way too early.
Others required expensive upgrades just to unlock workflows or segmenting.

Flodesk is the first platform that actually matches how I run my business — visually, organizationally, and strategically.

Here’s what I love most:

1. It’s the most beautiful email editor I’ve ever used

I can drag, drop, and customize without coding.
I can keep my photography brand clean and modern.
I can reuse templates without starting from scratch.

And my audience compliments my emails constantly — something that definitely wasn’t happening before Flodesk.

2. The workflows are simple but powerful

I use workflows to:

• Deliver lead magnets
• Send welcome sequences
• Nurture potential students for my courses
• Segment brand photography clients from family clients + location specific clients vs online course students

3. The integrations changed everything for me

Flodesk now connects with some of the most important platforms in my business:

• ManyChat → For Instagram DM automations & giveaways
• Canva → For seamlessly adding beautifully designed graphics
• Thrivecart → For selling my courses and tagging buyers properly

Before these integrations? I had to use complicated workarounds via Zapier.
Now? Everything is centralized and automatic.

4. It’s creator-friendly — not corporate and confusing

Flodesk helps me creat content that is “friendly and skimmable,” focusing on readability — which mirrors Flodesk’s entire philosophy as a company.

Everything about the platform is easy to navigate, even if you’re not “techy.”

5. Their culture is supportive and empowering

This is a company built for small business owners, not giant corporations with 20-person marketing teams. They serve photographers, designers, stylists, coaches, makers — the same people I serve. And that alignment matters.

Start Your Free Trial + Get 25% Off Your First Year

If you’re ready to build an email list that actually grows your business — Flodesk is the tool I recommend wholeheartedly.

How Flodesk Helps Me Make Money (Not Just Send Emails)

Here’s how Flodesk directly increases my revenue:

• My brand and family mini sessions often sell out from email first before I ever post to social
• My courses convert best from my nurture sequences
• My freebies grow my list, which grows my revenue
• My clients stay connected between sessions

I’m not exaggerating when I say Flodesk pays for itself many, many times over in my business.

Check out the new pricing structure in 2025

Use my partner link to get 25% off your entire first year:

➡️ Click here to grab 25% off your first year.

Your future clients are waiting in your inbox.
Let Flodesk help you reach them beautifully, consistently, and effortlessly.